Category Archives: Types

Psychology of Attraction – Definition and Introduction

Psychology of Attraction Define Psychology of Attraction: Attraction is the power or ability to evoke interest, liking, or pleasure for something or someone. In general, it can also be considered as a force which pulls or draws one object to another. Psychology of attraction is said to follow the Law of Attraction. This law is explained briefly by… Read More »

The Psychology of advertising

The Psychology of advertising Advertising is a kind of communication used in marketing which is used to persuade, encourage, and manipulate the audience (a group of people who might be readers, viewers, or listeners to take a new action or continue an old one. In Latin, the word ’ad vertere’ means ‘’turning towards’’, which means turning the consumer… Read More »

Consumer Psychology Definition and Introduction

Consumer Psychology Define what is Consumer Psychology ? Consumer psychology is nothing but a branch of social psychology that examines the customer preference, habit, tendency and their impact on products offered in the market. Consumer psychology helps the company for the formulation of new products and in the design of their advertisements by manufacturers. They are simply called… Read More »